Coffee & Connections -Protecting Your Business Ideas: Why Care?
Why Startups Fail?: Intellectual Property is cited as a key issue. Whether it is pitching to investors, offering your product for sale, or crowdfunding – you need to identify and protect IP first. Protecting your business idea does not have to be expensive or time consuming, the first step is awareness and education. Once it is understood that every business has IP, then it is simple to identify IP and how to protect it!
Speaker(s): Mary Juetten.
Mary Juetten has over twenty-five years of varied leadership, management, and business and financial consulting experience including successful turnarounds in the public and private sectors. In 2010, during law school, Mary founded traklight.com, a site that provides inventors, creators, and small businesses with online, affordable tools to identify and protect their intellectual property.